The downside of perfection

I love Al Schmitt’s mixing. I got to talk to him briefly at the NAMM show a few years back about our mutual friend Steve Genewick.

I wanted to share something he said at Mix With The Masters back in 2012 that really resonated with me.

Do you know anyone who buys a record because a snare drum sounds a certain way? You don’t. People buy records because it emotionally touches them.

here is the video (it’s cued up but if you have time, watch the whole thing).

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Are you mixing music so that it has emotion over anything else?  How?