I love Al Schmitt’s mixing. I got to talk to him briefly at the NAMM show a few years back about our mutual friend Steve Genewick.
I wanted to share something he said at Mix With The Masters back in 2012 that really resonated with me.
Do you know anyone who buys a record because a snare drum sounds a certain way? You don’t. People buy records because it emotionally touches them.
here is the video (it’s cued up but if you have time, watch the whole thing).[testimonials style=”16″ margin_top=”” margin_bottom=””][testimonial name=”Al%20Schmitt” company=”Mixing%20Legend” href=”” image=”https%3A%2F%2Fmixcoach.com%2Fwp-content%2Fuploads%2F2016%2F01%2FScreenshot-2016-01-22-13.08.13.png”]%3Cp%3EDo%20you%20know%20anyone%20who%20buys%20a%20record%20because%20a%20snare%20drum%20sounds%20a%20certain%20way%3F%20You%20don’t.%20People%20buy%20records%20because%20it%20emotionally%20touches%20them.%3C%2Fp%3E%0A[/testimonial][/testimonials]