I love Al Schmitt’s mixing. I got to talk to him briefly at the NAMM show a few years back about our mutual friend Steve Genewick.
I wanted to share something he said at Mix With The Masters back in 2012 that really resonated with me.
Do you know anyone who buys a record because a snare drum sounds a certain way? You don’t. People buy records because it emotionally touches them.
here is the video (it’s cued up but if you have time, watch the whole thing).
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