Building Trust : How Is Your First Impression To Your New Client?

Anytime you do a session in your studio, whether it’s your basement, your bedroom, or your high-dollar converted garage, make sure that your studio looks like a professional environment.

Let’s say you invite someone over to your studio, and your workspace is your bedroom. You can still make sure that it looks professional. Make sure the bed is made, laundry is picked up, and there are no personal items lying around.

You don’t want your studio to feel like your client “dropped by unexpectedly”. It can be very difficult to recover from an unprofessional first impression. It is possible to operate your studio and have it feel YOU are professional and that you just “happen to be working outĀ of your bedroom”.

If you are operating out of a dedicated space, there are even a few more things you can do to make your clients feel like recording is more than just your hobby…

  • Have a coffee maker there. It’s no secret that musicians drink a lot of coffee. Why not use this is an advantage? A small perk for your clients… (sorry, couldn’t resist).
  • Have snacks and/or drinks available. In the creative process, people get hungry and if you have snacks there then they will feel like you’re being taken care of.
  • Make sure the bathroom is de-personalized. Think “model home” here. There can be some embarrassing stuff in your bathroom that you tend to overlook. Look at your bathroom with new eyes before your client gets there.
  • Make sure that your studio is setup and ready to record when your client arrives. This way, they won’t have much of a chance to look around while you set up. You don’t want them to feel like their session is an afterthought.

The bottom line is that people need to feel taken care of.

They need to feel comfortable. If you can make your client feel comfortable in the working environment, then, they are likely to come back.

So make a good first impression first impression in your studio is to make it look as professional as you possibly can.

Question: What else could you do in a “less than perfect” environment to make people feel comfortable?

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