MixCoach – Conversation With Graham Cochrane About Specialization Over Generalization . . .

Specialization Over Generalization

Prior to shooting video posted to MixCoach, Kevin talks to Graham Cochrane about marketing yourself as an engineer. Kevin says many times it’s better to take the approach of specializing in something over the “I’m good at everything” approach.

Kevin definitely believes that you should be a well-rounded engineer and that’s what he teaches relentlessly at MixCoachMember.com, but when it comes to marketing yourself as an engineer, be a specialist.

We’ve got it on video so check out the video!