MixCoach – Conversation With Graham Cochrane About Specialization Over Generalization . . .

Specialization Over Generalization

Prior to shooting video posted to MixCoach, Kevin talks to Graham Cochrane about marketing yourself as an engineer. Kevin says many times it’s better to take the approach of specializing in something over the “I’m good at everything” approach.

Kevin definitely believes that you should be a well-rounded engineer and that’s what he teaches relentlessly at MixCoachMember.com, but when it comes to marketing yourself as an engineer, be a specialist.

We’ve got it on video so check out the video!


  1. Very cool info. I would definitely love to hear more about your views on specialization. Maybe a list of all of the areas one could specialize in? And then for each item on the list talk about what one could do to perfect their skills in that area. Kevin mentioned this to me last year when I was working for him for a bit. And since then I have been focusing on tuning vocals and replacing drums. I feel like those are two areas that could potentially be very beneficial in the future and now. A lot of people HATE tuning vocals…I love it. And replacing drum sounds is a ton of fun because if someone sends you a track where the snare is just super wimpy or doesn’t fit with the vibe of the song….I can take different samples, layer them (maybe have 5 different snares layered and EQ’d differently) and I end up with a snare that fits perfectly into the mix. Thoughts?

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